• Develop Payment Advertising Campaigns Per Click (Cpc) On Search Engine Platforms In Order To Cover The Entire Conversion Funnel (Brand Knowledge, Traffic And Performance): • Optimize The Campaigns, Taking Into Account The Available Resources, So That The Uoc Ads Present To The User In The Best Possible Position. • Optimize And Make The Investment Profitable, Taking Into Account The Marked Indicators And Kpis, To Achieve The Objectives Set By The Uoc • Pose Sem Campaigns In Order To Impact The User With Ads That Are Adequate And Relevant, Taking Into Account Their Needs And The Point Of The Funnel In Which It Is Located. • Serve As A Link Between The Uoc And The Google Team Assigned To The Agency, In Order To Take Advantage Of Its Knowledge In The Uoc Campaigns. • Monitor The Campaign And Analyze Its Results To Detect Possible Improvements, Behavioral Trends, And Determine What The Competition Is Doing. • Work Very Coordinated And Proactive With The Uoc Marketing Team To Generate Synergies And Achieve The Objectives Set.